Alice, an AI Operations Manager represented in graphite and precision-machined titanium

Travis Gorji presents

Meet
Alice.Your AI Operations Manager

Built and trained around your business.
You talk to Alice. She coordinates the departments,
uses your tools and brings you the result.

01 / The experience

A CONVERSATION BECOMES AN OPERATION

You ask.
Alice orchestrates.

You only talk to Alice. She interprets the request, delegates the work and reports back.

Here’s what happens behind one sentence.

YOU → ALICE

“Alice, move Sarah to Thursday afternoon and make sure she gets the updated appointment details.”

ALICEReady for your request
01 / CALENDAR & BOOKINGCheck availabilityGoogle Calendar
02 / CUSTOMER OPERATIONSPrepare the updateApproved email channel
THURSDAY
3:30PM
Sarah’s appointment

Available appointment

ALICE → YOU

One request. Two departments. Everything comes back to you.

ILLUSTRATIVE WORKFLOW

02 / Behind Alice

SPECIALIZED BY FUNCTION. CONNECTED BY DESIGN.

One AI at the front.
An operation behind her.

ALICEYOUR OPERATIONS MANAGER
01

Calendar & Booking

Every appointment, accounted for.

03

Sales & CRM

Keep the next conversation moving.

05

Marketing & Ads

Campaigns with a clear direction.

07

Reporting & Insights

The information worth your attention.

02

Customer Operations

Customers kept in the loop.

04

Social Media

Consistent presence. Your voice.

06

Research & Intelligence

Find what the business needs to know.

08

Custom Operations

Built for the way you work.

You manage the business. Alice manages the coordination.

03 / Your Alice

BUILT AROUND THE BUSINESS

No two Alices
need to be the same.

I build and train Alice around the way your company actually operates.

Choose a business. Watch her operation change.

CONFIGURED FOR / 01

From first quote
to moving day.

Keep estimates, crews and customers moving in the same direction.

YOUR ALICE
  1. 01 Estimating
  2. 02 Booking
  3. 03 Customer communication
  4. 04 Lead follow-up
  5. 05 Dispatch support
  6. 06 Review requests

Example configurations. Your departments, connections and permissions are scoped around your business.

04 / Made to understand

YOUR KNOWLEDGE → HER OPERATING CONTEXT

An operating system.
Taught your business.

Every Alice is trained around the business she works for. Your services, your people, your rules. Even the way you speak to a customer.

I map the work first.
Then I build the system that understands it.

01 / THE BUSINESS

Services · Pricing · People · Customers

02 / THE WAY YOU WORK

Processes · Documents · Policies · Hours

03 / THE BOUNDARIES

Business rules · Voice · Approvals · Escalation

ALICETrained around your operation.

Connected to the work

Understanding is the start.
Doing is the point.

Give Alice access to the tools the job needs, with permissions defined for each department.

ORGANIZE

Google Calendar · Gmail · Google Drive

COMMUNICATE

Slack · Telegram · SMS · WhatsApp

GROW

CRM · Website · Meta · Google Ads

CONNECT

Databases · APIs · Internal & custom software

BEYOND THE EXISTING TOOLBOX

If the tool Alice needs doesn’t exist,
I can build it.

05 / Your authority

CAPABILITY WITH BOUNDARIES

Her capabilities.
Your call.

You decide how much authority Alice has. Set permissions by action, department and sensitivity. Change them as the system earns your trust.

EXAMPLE / CHANGING AN APPOINTMENT

Ready. With your approval.

Alice prepares the change and asks you to approve it before updating the calendar or contacting the customer.

“Thursday at 3:30 PM is available. Shall I move Sarah and send her the details?”

Unusual or sensitive situations can always be escalated to you. Escalation is a safeguard, not a higher level of autonomy.

06 / On your terms

PRIVACY. CAPABILITY. OWNERSHIP.

The right intelligence.
In the right place.

Not every task needs a powerful cloud model. Alice can use local models, cloud models or a thoughtful combination of both.

Keep selected routine or sensitive work on your hardware. Call on cloud models when their extra capability is useful.

ALICEThe task determines the route.

Your hardware

Selected private &
routine operations

Cloud models

More capability
when it counts

LOCAL CONTROL + CLOUD CAPABILITY

The system behind the product

Alice is the product.
I build the infrastructure
behind her.

01AI architecture+

Agents, models, memory, orchestration and task routing. Each part has a job; Alice brings it together.

02Software & custom development+

Websites, portals, dashboards and internal tools. If Alice needs software that does not exist, I can build it.

03Automation+

Workflows, notifications and repetitive admin, connected to the way your business actually operates.

04Integrations+

CRM, calendars, email, APIs and databases. The connections that let a decision become completed work.

05Growth systems+

Lead capture, advertising, follow-up and tracking. A connected path from initial interest to the next conversation.

07 / Evidence of the work

ALL WORK ↗

Real systems.
Built to be used.

The websites, workflows and business software behind the idea. These are existing projects, not Alice deployments.

Travis Gorji, builder of Alice

The person behind Alice

I’m Travis.

I build AI systems around real businesses, including the software, automation, integrations and infrastructure they need to actually operate.

I like understanding how a business works, finding the parts that get missed, and building something useful around them. Alice brings that work together.

Tell me about your business ↗

08 / Let’s build yours

What would
your Alice
look like?

AliceBUILT AROUND YOU.

Tell me what gets missed.

How your business works. What wastes your time. What you wish someone reliable could just handle.

I’ll map what Alice could handle, which departments she needs and how I would build it.

No generic package. I review the business first and scope the right Alice around it.